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Registration opens July 13, 2026!
This fully online, self-paced course teaches professionals how to plan, execute, and measure digital marketing campaigns across every major channel and platform. You will develop a thorough understanding of digital marketing strategy, including how to use social media, SEO, SEM, content marketing, mobile marketing, and AI-powered tools to reach target audiences, build brand equity, and drive measurable results.
Over 13 modules, you will explore the full digital marketing landscape, from online consumer behavior and social media strategy to paid search, web analytics, e-commerce optimization, and ethical marketing practices. Each module builds practical, job-ready skills that apply directly to real marketing work. The course concludes with a final exam that tests your ability to apply these skills across the full scope of digital marketing strategy.
No prior marketing knowledge is required. This course is open to working professionals, business owners, entrepreneurs, career changers, and recent graduates at all experience levels.
Learners who pass the final exam may apply for University of Arizona academic credit through the credit-by-exam process. Must be a University of Arizona student to be eligible.
Cancellations: The office of Arizona Online Professional Studies reserves the right to cancel or reschedule classes due to low enrollment. If a class is cancelled or rescheduled due to low enrollment, you will be notified at least one week prior to class start date and given the option of a full refund or, in some cases, transferring to a different class.
**Refunds, Withdrawals and Transfers: **the full policy is available here.
